In recent years, the catering industry has made great development space, has brought a lot of opportunities to make money for entrepreneurs. Below small make up to you about the hotel marketing the five methods Let the hotel profit doubled.

 

In recent years as the hotel marketing idea and marketing matures, hotel marketing strategy is also constantly pay attention to the application of concepts. Good concept with its accurate convey about the benefits of the product, more vivid interpretation of brand value and grasp the depth of the target group, to help the hotel sales product, brand, and build competitive advantage has played a crucial role.

 

Marketing concept is a sign of success of market segmentation, helped to lead the industry development on the one hand, on the other hand also facilitate the customer to make their own choices. For most of the hotel, the marketing concept is service, relationship and network, culture, knowledge, and brand.

 

First, the service marketing

 

Service marketing is a basic means to hotel marketing. Service marketing is the continuation of product concept and means of customer satisfaction strategy implementation.

 

Service marketing requirements customers worry-free, consumer service products mainly include security no scruples, no financial risks, in the process of service and after service is not that upset customers, get to enjoy. The hotel service personnel service attitude, can directly affect the customer satisfaction. Service marketing requirements for customers to the hotel service personnel must have the basic service etiquette and service standards, to have regards, a warm welcome, and thoughtful service.

 

The core of service marketing is the pursuit of high quality service. Quality service throughout the hotel service of every detail, throughout the process of customers into the store until the customer left. Hospitality to fair and justice, pay attention to efficiency, to solve problems for customers in a timely manner. In addition to targeted services, clients are now hope that the hotel can provide more in line with their own needs, preferences and lifestyle services, this requires service personnel during the communication with customer, must pay attention to their personality and hobbies. Namely according to the need of different customers, provide all kinds of detail service, to meet the customer's unique needs, and embody the humanistic concern of the hotel to the customer. Hotel can build customer information files, on the basis of professional sales personnel should not only keep in touch with, and through a line service personnel to strengthen the communication with customers, in emotional identity and dependence on the hotel.

 

Second, the cultural marketing

 

Cultural marketing is mainly refers to the hotel in a specific environment, hotel phased development goals as the core, to establish, with the basic culture idea of the hotel, to mobilize and rely on all staff participation, the development cultural theme activity, to influence hotel association culture means the public's attention and support, enhance social awareness and brand effect, create the new consumption concept, the stimulation, attract customers into the hotel experience, feeling, enjoy the service culture, so as to increase the chance of serving others and increase the economic benefit and social benefit of the hotel.

 

In the implementation of hotel culture marketing, want to equate the build hotel culture and establish a brand, pay attention to the overall environment of cultural decoration, product packaging, staff training, service, culture model and management system, but also pay attention to the physical image of the hotel, building style, building upholster, scale, facilities, products, supplies, and the internal space environment, these are compatible with the hotel culture. Comfortable hotel environment for the development of the cultural marketing provides a good condition, and increase the customer retention time. Hotel's unique cultural environment for customers from all over the world with a unique charm, increase the attraction of the hotel. Hotel managers to make every employee to realize the hotel culture connotation, to realize the customer in the heart of the culture of this reaction, which can actively in service to spread this kind of culture, to marketing purposes.

 

Customers as a member of social groups, plays a different role. Under the certain cultural impact, they will seek a particular way of life, confirm the luxury of its own image recognition. Hotel culture as marketing means to expand the market, rapid growth of economic benefit for hotel, its image, strong brand promotion, at the same time the hotel's social impact will be gradually enhanced.

 

Third, knowledge marketing

 

Knowledge economy brings to the hotel is not only a science and technology revolution and knowledge revolution, more important is a management revolution. Knowledge marketing as a new marketing ideas and management concepts, it is the product of the rapid development of knowledge economy.

 

Knowledge marketing is through effective ways and means of knowledge dissemination, the hotel have valuable knowledge to users (including product knowledge, professional research and management concept, management ideas and excellent hotel culture etc.) is passed to the potential customers, and gradually formed the cognition to the hotel brand and product, for potential users will eventually be converted into the user's process, and a variety of marketing behavior. Hotel own services to customers and social propaganda, popularization of new technology, "preaching, knowledge and to reassure" for customers, realize knowledge sharing of the information and eliminate the customer's consumption barriers, thus obtain noble marketing effect.

 

Knowledge of marketing for hotel pay more attention to the value of knowledge content and knowledge, to help customers increase the awareness of service and product knowledge, improve the quality of customer consumption and guide the customer consumption demand, so as to achieve the marketing effect, to establish a good image of the hotel, cultivate and create a potential market, and finally occupy the market. Knowledge of marketing tells his story through to the broad masses of old and new customers to spread the hotel culture, desire and germination of the demand for hotel products. To popularize the knowledge marketing related cultural knowledge, has the good social efficiency.

 

Knowledge economy era, the marketing environment is complicated, managers need to know more comprehensive information in time, make the right marketing decisions. Hotel staff should set up a kind of learning, have the courage to explore and innovation of courage and confidence; Hotel construction itself, to continuously reform and innovation, organizationally, in regulations and cultural knowledge to build a good innovation environment.

 

Fourth, relationship marketing

 

Relationship marketing refers to the hotel to have a real or potential service objects of any group to take a series of aims to improve ties, which would be helpful to the hotel marketing way of selling products or services. Relationship marketing requires the hotel should actively, more frequent contact with customers, two-way communication, in order to deepen the understanding of the hotel customers, understand customer's special demand, and demand change, increase customer awareness of the hotel.

 

Core is faithful old customer relationship marketing. The hotel through relationship marketing to establish long-term friendly ties with customers. Through this bond can reduce the transaction cost and time, in the best state, both sides of the transaction can from each time to negotiate into practice, to maximise regulars, the number of repeat customers. On the other hand, the public relations is the hotel in order to establish a good image in the social public, public understanding and support, trust and be familiar with all kinds of communication, display, relationships, coordinate and organize the implementation of activities. Up and down the hotel should set up correct consciousness of public relations, and through to the process of operation and management, give full play to the public relations management functions, set a good hotel image, achieve the goal of management. Hotel development is a long-term activity, must adjust all internal relations, as well as the continuity of management decision, organize the implementation of the correctness of coordination between the ministries.

 

All in all, for a modern hotel, hotel, not only to deal with the relationship within the hotel, but also as far as possible with other hotel alliance, the hotel marketing must with customers, suppliers, distributors, competitors, government agencies and other public development and establish a good relationship.

 

Five, the brand marketing

 

Brand marketing is a new method of marketing, brand as deferred assets become intangible assets are an important part of the hotel. In the customer choice increasingly diverse, under the condition of customers pursue personalized, brand preference, can cause building preference, brand marketing can create customer's identity and building brand loyalty. The implementation of brand strategy to enhance brand, famous brand and development. The importance of the brand has been more and more hotel know.

 

Successful brand shaping, nurture and care takes many aspects of inside and outside the hotel to cooperation. Its purpose is through the brand credibility, to the seller (the customer) and the buyer (hotel) at the same time provide added value. In the market, the brand value will help customers to your product, service and competition, brand as the embodiment of the quality of the products, you create a good image in the customer heart, so as to prevent the loss of market share in the promotional price.

 

Success depends on the establishment of the brand image for sustainable strategy, the implementation of the strategy and execution to get inside and outside the hotel in terms of understanding and cooperation. Brand name, marker, logo is the hotel brand of three kinds of display. To enhance the hotel's brand awareness and associations. In a hotel, distinctive brand name should be easy to remember. Also, the design of the hotel marker and logo should be conducive to brand identity and positioning, so as to create positive brand association. Customer evaluation for the hotel facilities and services, especially after the check-in room feel directly affect the hotel brand image. Successful advertisement plan can be at a higher level in emotional brand promotion. Through effective planning, brand image are connected to the perceptual customer can produce a close emotional ties.

 

Set up and develop the brand requires the hotel by staff and customers to establish long-term mutually beneficial relationship. The hotel need to respect the customer, understand their needs by constantly improve the service. Long-term mutually beneficial relations with cohesion, stand the test of time, cultivate loyalty, attract more old customers. Employees who work with customers on behalf of the brand not only, and it also became the brand from the customer's feeling. Employees in the actual service expression, attitude and body language will increase or reduce the brand value.

 

Most of the customers think, the concept of brand can be a large hotel chains, can also be a small independent business hotel. Hotel as long as the construction of the brand, to retain loyal customers, can enhance their competitiveness, to obtain sustainable competitive advantage, in order to gain more economic benefits.

 

Hotel operators and managers to prepare the necessary skills are needed for food and beverage marketing is, how to achieve the profit maximization, the above five aspects on catering hotel management has a lot of help.